Corporations: The Keys to Reform.

Corporations Hold One of the Keys to Social and Political Reform.

Media has become a major source of social and political division. It is also essential to social and political reform. And corporations, who advertise on media, have the power to influence media policy and programming.

Corporations have the power to redirect media away from creating division, toward creating positive social change? And they’re already doing it. They need to do more. Much more.

Our influence as consumers of media is limited because we aren’t the direct source of their revenue. We could boycott media and create change, but corporate advertisers are able to have a more direct and immediate influence on media. And all that requires is for an enlightened CEO, and Board of Directors, to demand change.

Media is a business, that generates revenue through advertising. And like any business, it depends on its core customers for survival. Corporate advertisers are the media’s core customers. Corporate advertisers provide the media with all of its revenue.

Reform of media practices must begin with corporate advertisers. And to encourage corporate advertisers to demand reform, we need a “bottom-up revolution”.